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CoreBlox Announces I
Have Kids Application on
Facebook® and $50,000
Charity Campaign
CoreBlox™ starts the Penny Campaign to benefit children’s charities.
FRAMINGHAM, MA - January 30, 2008 - A new version of
the
I Have Kids
application from
CoreBlox, Inc. allows
Facebook users to tell
family and friends
what’s going on in their
kids’ lives, while
triggering a charitable
donation from CoreBlox.
CoreBlox is also
announcing today that it
will donate up to
$50,000 to children’s
charities through their
newly launched CoreBlox
Penny Campaign. CoreBlox will give 1 cent to selected children’s charities each time a new user installs I Have Kids on Facebook, and when a current user adds a child or invites a friend who installs the application. Over 2000 users have installed I Have Kids since it was released two months ago.
The first charity to
participate will be
Children International,
a nonprofit humanitarian
organization dedicated
to bettering the lives
of impoverished
children, their families
and communities.
Additional children’s
charities will soon be
added, and users will be
able to select one to
receive a CoreBlox
donation.
“Our Penny Campaign is
an effort to reach out
to over 62 million
active users in the
Facebook community to
fund and promote
charitable causes,” says
Todd Clayton, CoreBlox
CEO. “While each user is
doing something small,
together we can make a
big impact to create
change for the better.”
“Children International
is excited to
participate in the
CoreBlox Penny Campaign
as a way to connect with
Facebook users who want
to help children living
in dire poverty,” states
Carole Spencer, Director
of Sponsorship Marketing
at Children
International.
"I love using I Have Kids. It enables me to write mini-blogs from my child's perspective, to put the latest milestones that they've reached and to chart their progress. Not only is this great to send to friends and family but it's a reminder of what my child was doing when I look back on it. I think it's a great tool for Facebook," says Maria, a mother with 2 children in
Kent, UK. I Have Kids allows
Facebook users to create
children’s
mini-profiles, track
milestones, maintain
mini-blogs and growth
charts, and be reminded
of friends’ kids’
birthdays. Privacy
settings give users
complete control to
determine who can share
their kids' lives.
To install I Have Kids
and select a charity to
receive a CoreBlox
donation, users can go
to
http://apps.facebook.com/ihavekids?src=ww.
Facebook users can also
visit the CoreBlox Penny
Campaign group page to
get campaign updates at
http://www.facebook.com/group.php?gid=8943012221.
Frequently Asked
Questions (FAQ) about
the Penny Campaign can
be viewed
here.
About CoreBlox
CoreBlox creates innovative solutions that enable people to easily locate
and exchange
information. The
company’s applications
for Facebook include I
Have Kids and Locate
Friends. CoreBlox also
provides products and
consulting services
which help businesses
and their channel
partners improve their
support processes to
reduce costs, improve
customer satisfaction
and increase sales.
CoreBlox is
headquartered in
Framingham,
Massachusetts. For more
information please visit
http://www.coreblox.com,
or call 877-879-2569.
CoreBlox is a trademark
of CoreBlox, Inc.
Facebook is a registered
trademark of Facebook,
Inc.
Media Contact:
Luiza Aguiar
CoreBlox, Inc.
pr@coreblox.com
877-879-2569
http://www.coreblox.com/
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