CoreBlox Penny Campaign FAQ

Who is CoreBlox?

Founded in 2005 and headquartered in Framingham MA, CoreBlox is a company focused on enabling people to easily locate and exchange information. Whether you’re a business looking to support your partners and customers, or a Facebook user looking to find new friends or share your kids’ lives, we offer simple ways to enhance your online
interactions.

For more information, please visit us at http://www.coreblox.com
 
 

What is Facebook and where does CoreBlox fit in?

Facebook (http://www.facebook.com) is a social networking web site with over 58 million active users. Developers like CoreBlox are able to build add-on applications inside Facebook with a goal of reaching this enormous audience.

Currently CoreBlox offers two Facebook applications: I Have Kids & Locate Friends. I Have Kids allows parents to create unique mini-profiles of each of their children and keep friends and family members informed of their growth, milestones, and activities in their daily lives. Locate Friends allows Facebook members to seek out people who share common interests.

We are constantly enhancing these applications and planning for brand new offerings as well.

What is the CoreBlox Penny Campaign?

The CoreBlox Penny Campaign is an effort to use the broad reach of the Facebook social
network to fund and promote charitable causes. To start, CoreBlox will donate funds to
selected charities based on users installing and using our I Have Kids application. Later
the Penny Campaign may be added to other CoreBlox applications, as well as
applications built by other developers.

The overall concept is very simple:

1. A user installs the I Have Kids application and designates a charity preference.
The act of signing up will result in a 1 penny contribution to the user’s charity.
2. An additional penny is donated for each child the user registers.
3. An additional penny is donated for each sent invite that results in a new user
registration.
 

The spread of new Facebook applications is often described as “viral”, and with good reason. It is not uncommon for installs and daily usage to spike as word travels from one Facebook friend to another. We anticipate that parents who want to convey news and fun information about their own children will be thrilled to help kid-focused charities in the process, giving the CoreBlox Penny Campaign an even better chance of reaching its $50,000 2008 donation goal.

How can I help with the CoreBlox Penny Campaign?

There are multiple ways you can assist with this effort:

1. If you are a Facebook user who has children, you can install I Have Kids to start
contributing immediately. Go to: http://apps.facebook.com/ihavekids?src=ww
2. If you are part of a charitable organization that is benefiting from the Penny
Campaign, or if you want your organization to be added, we’d like to speak with
you about ways we can further promote your cause. A couple simple ways to start
might be to:

a. Tell your contributors about the Penny Campaign in your newsletter
b. Link to the Penny Campaign from your web site

We’re open to other co-marketing opportunities as well! Please contact us as
directed at the end of this document and we’ll be happy to discuss how we can
help.
3. If you are a blogger or media member who would like to help publicize this
charitable effort, we’d like to hear from you as well!

Where can I monitor the CoreBlox Penny Campaign’s progress?

We have established a CoreBlox Penny Campaign group where we’ll publicize our
efforts and list the charities that will be benefiting from this program. You can find it
here: http://www.facebook.com/group.php?gid=8943012221. The group page will be
updated with our progress on a regular basis. 

Also, as an I Have Kids user, you can monitor how much has been donated on your behalf by going to the Settings page within the I Have Kids application.

Who can I contact for more information?

Chad Northrup
VP Client Services
CoreBlox, Inc.
877.TRY.BLOX
chad.northrup AT coreblox dot com