Posts Tagged ‘Google’

Authentication By Location?

Wednesday, September 22nd, 2010

Recently my wife & I decided to activate our home security system. We’d lived in our house for more than 2 years without it, but some recent thefts in our area convinced us it was time to bite the bullet. Thanks to this latest addition our home security setup now boasts:

  1. Handle locks & deadbolts on all the doors
  2. The aforementioned security system
  3. Motion lights in the yard
  4. 1 ferocious Labrador Retriever named Brisco
  5. The sonic fence from LOST

OK, perhaps #5 was a stretch. But hopefully you get the gist of what I’m saying, which is that layered security methods = greater overall security. If all I did was use handle locks on my doors, this would be the technical equivalent of using ’123456′ as my password (on second thought, having a weak password might be akin to foregoing locks entirely!).

I'd think twice before crossing...

I'd think twice before crossing...

Earlier this week, Google opted to enhance its own security measures by offering two-factor authentication for certain segments of its Google Apps user base. The logic behind this method is for the user to combine something she individually knows with something she uniquely has, making it significantly more likely that the user is who she says she is. In Google’s case what the user has will be her mobile phone, which will receive a randomly generated pin for the user to enter into the web browser in order to complete the authentication process. Seems like a perfectly acceptable solution, right? But for those of us in the security space, it also gets the brain churning about other ways this can be accomplished. What else does a user have that might be useful in confirming their identity?

A recent ZDNet blog post by Joe McKendrick pointed out another thing that everyone has: their location. McKendrick suggests that maybe, just maybe, location could eventually play a role in identity verification. I’m an avid Foursquare user so of course this is a topic that interests me. Furthermore, we’ve all received those courtesy calls from our credit card companies when we’re running up charges from a location that’s far enough from home that they suspect them to be fraudulent. Facebook has implemented a similar, automated location-based security check. Last month Finsphere announced PinPoint, “the first location-based fraud monitoring service” for the financial services industry. Today Location Labs announced “a ‘Universal Location Service’ platform that aggregates locations of phones across carriers for developers and centralizes privacy management for end-users” (via ReadWriteWeb). The old saying “location, location, location” has never been more accurate. But is this approach viable and secure at a time when location spoofing is only an iPhone app away?

This is where I’d like our readers to chime in. Can you see a scenario where location (via a mobile device) becomes part of a reliable authentication scheme? Is it possible to eliminate or minimize the risk of location spoofing? Feel free to leave a comment…

CoreBlox is #1 for Dedicated SiteMinder Support

Tuesday, December 2nd, 2008

During our recent CoreBlox.com redesign, we decided to investigate how our web site stacked up in terms of Google rankings for keywords that are meaningful to what we do. Obviously SEO is a critical piece of the marketing strategy for small businesses, and we wanted to make sure that releasing a new web site wouldn’t jeopardize our rankings.

We began by exploring search terms related to ‘SiteMinder‘ since it’s obviously a core component of our Service offerings. Much to our enjoyment, guess who holds the top spot for the search term ‘dedicated SiteMinder support‘!

Yep, that’s us!

We’ve invested a lot of time getting word out about why CoreBlox is the right choice for dedicated SiteMinder support, and these search results are confirmation that prospects will find us when they know what they’re looking for. Many companies have staffing needs where traditional hourly consulting models are not a good fit, and achieving cost certainty in the current economy makes better business sense. This is not to mention our skills and experience around SiteMinder, which are second to none.

If you’d like to read more about Managed Identity Services and why these arrangements can work, please check out Matt Flynn’s blog. Matt is a big believer in this type of model, and he often writes on the topic.

Don’t hesitate to drop us a line if you’d like to hear more about why CoreBlox is #1 for dedicated SiteMinder support. And we’re not just referring to our Google ranking… :-)

**UPDATE 3:16 PM ET: as Matt Flynn pointed out in his comment below, posting this blog entry actually knocked us out of the top ranking. If I didn’t know better, I’d think Ashton Kutcher had started an SEO version of Punk’d. I’d better be more careful in the future, otherwise my fellow CoreBlox team members might revoke my blogging privileges!**