It pays to tweet up!

Lately the CoreBlox team has been making a push to be more visible and interactive with our Facebook user base, our colleagues in the Identity & Access Management (IAM) space, and the social networking community at large. Some of the new places you'll find a CoreBlox presence include:

Based on this excellent post from Joel Postman of Socialized, I learned that merely establishing a presence isn't enough. According to Joel, we should:

"Explain why you are on Twitter and who is responsible for your company’s presence there. Consumers want to talk to a 'real person,' and not a bot."

The short answer to the 'why' is that we want to network and grow our business, and we're convinced that the way we're going to get maximum traction with anything we do (especially our social apps) is to be as visible and accessible as possible.

As for the 'who': I'll be handling most of our social web interactions for CoreBlox with some much needed assistance from my colleague Dave Saraiva. In addition to maintaining the CoreBlox presence, Dave & I are both on Twitter talking about our kids, music, sports, and the things we're passionate about in our daily CoreBlox lives.

Our investment in a social presence is already paying dividends. Earlier this week our I Have Kids application was featured in the popular mommy blog MommyGoggles.com. Yesterday I was thrilled to receive this tweet from Mass High Tech, a popular and well-respected regional trade journal:

Tweet from @MassHighTech

If you're out there reading this and haven't done so already, please take a moment to connect with us! Hopefully this post has erased any questions you had about how to do so. :-)