Thank you, SiteMinder

Seven years ago when I was working for Onyx Software, I led a CRM implementation for a Waltham, MA based company called Netegrity. Netegrity had made an early arrival to the Identity & Access Management (IAM) party, and its SiteMinder solution for single sign-on (SSO) had been wildly successful with Fortune 500 companies. About a year later when I was looking to reduce my travel load and get a view of the CRM world from the other side, I joined Netegrity's Business Systems group where I began working with my fellow CoreBlox co-founders. Three years later CA acquired Netegrity, and shortly after that we launched CoreBlox.

Normally I would end that last paragraph with "And the rest is history...", but it's important to recognize a major component that has allowed our start-up to defy the odds and celebrate three years as a self-funded business: SiteMinder. There's no doubt that having a strong, smart, versatile team has been a key to our success, but it would be difficult to pursue our Web 2.0 initiatives (such as our I Have Kids app which is up to 60,000 users!) if we were unable to find consistent sources of revenue to fund them. Our team's SiteMinder expertise has allowed us to establish ourselves as a boutique firm in a niche market, and it has opened doors in other spaces such as directory virtualization and SAML/federation. In a down economy, IAM spending has remained strong enough to provide us with the engagements we need to drive our business forward:

"... the number of organizations planning to roll out identity and access management solutions in the next 12 to 18 months increased 11 [percentage points], moving from 49 percent in 2006 to 60 percent in 2008."

As with any product or service that one works with on a daily basis, it's easy to focus on gaps and frustrations. Sometimes we need to step back and recognize that what makes the solution complex leads to the opportunities that those who know it well can enjoy.

So on behalf of the entire CoreBlox team, I'd like to offer a sincere THANK YOU to SiteMinder. May you continue to send great opportunities and clients our way!