Jason Fried's Talk at BIF-4

Here's a video of the talk Jason Fried (from 37Signals) gave at the BIF-4 (Business Inovation Factory) in Providence, RI last month.  Chad and I attended his Providence Geeks talk (and loved it) but did not get a chance to go to the BIF summit, so it was nice to see the video get posted online.

He talks about how they create an audience by teaching and sharing instead of spending money on marketing.  Some random 37Signals facts:  they don't hire people who don't use Macs or who make spelling mistakes on their resumes.  Interesting stuff as usual...