During our recent CoreBlox.com redesign, we decided to investigate how our web site stacked up in terms of Google rankings for keywords that are meaningful to what we do. Obviously SEO is a critical piece of the marketing strategy for small businesses, and we wanted to make sure that releasing a new web site wouldn't jeopardize our rankings.
We began by exploring search terms related to 'SiteMinder' since it's obviously a core component of our Service offerings. Much to our enjoyment, guess who holds the top spot for the search term 'dedicated SiteMinder support'!
Yep, that's us!
We've invested a lot of time getting word out about why CoreBlox is the right choice for dedicated SiteMinder support, and these search results are confirmation that prospects will find us when they know what they're looking for. Many companies have staffing needs where traditional hourly consulting models are not a good fit, and achieving cost certainty in the current economy makes better business sense. This is not to mention our skills and experience around SiteMinder, which are second to none.
If you'd like to read more about Managed Identity Services and why these arrangements can work, please check out Matt Flynn's blog. Matt is a big believer in this type of model, and he often writes on the topic.
Don't hesitate to drop us a line if you'd like to hear more about why CoreBlox is #1 for dedicated SiteMinder support. And we're not just referring to our Google ranking... :-)
**UPDATE 3:16 PM ET: as Matt Flynn pointed out in his comment below, posting this blog entry actually knocked us out of the top ranking. If I didn't know better, I'd think Ashton Kutcher had started an SEO version of Punk'd. I'd better be more careful in the future, otherwise my fellow CoreBlox team members might revoke my blogging privileges!**